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M1-Woodward Avenue is a highway notably referred to as Detroit's Main Street and follows the route of the old Saginaw Trail that linked Detroit with Pontiac, and at the time, Flint and Saginaw.
Woodward Avenue was created after a devastating fire in 1805 and is one of five principal avenues in Detroit devised by Augustus B. Woodward as part of a street plan intended to make Detroit the Paris of the West, by emulating it’s wide avenues.
Woodward Avenue was the location of the first mile of concrete roadway in the entire country and in 1970, bore the M1 designation. Woodward Avenue is synonymous with cruising. As early as 1848, carriage drivers would race up and down Woodward Avenue after the roadway was converted from logs to planks.
By 1958, Woodward Avenue was the place to be for unofficial car racing and today continues to celebrate Detroit’s automotive history with a Dream Cruise, taking place during August of each year.
The Detroit Watch Company celebrates Detroit’s M1-Woodward Avenue history with the introduction of the M1- Woodward® Chronograph series of exclusive automatic timepieces
The M1-Woodward® Timepiece as exclusively designed by the Detroit Watch Company. Polished 42mm case. Automatic self-winding movement with day date window. Crown with black and white Detroit Fleur-de-Lys. The Woodward chronograph caseback displays all cities Woodward Avenue crosses from Detroit to Pontiac. Calf Leather band with deployant clasp.
M1-Woodward is a registered Trademark of Detroit Watch Company, LLC