Celebrating the time-honored spirit of Detroit through our original timepieces.

It is with great pleasure and excitement that we announce the creation of the Detroit Watch Company and introduce our first collection of original timepieces, the 1701 series and Aviator series, Pride of Detroit.

The City of Detroit was established in 1701, by Frenchman Antoine Laumet de la Mothe, Sieur de Cadillac and so for that reason, the Detroit Watch Company launches its first timepiece, the 1701, inspired by the inventiveness and passion found only in Detroiters.