Our Story

For the past 17 years, I have been developing and designing original timepieces for various watch brands complementing my career and passion for designing cars over the past 35 years.  It has been our dream to ultimately create our own timepieces thus the Detroit Watch Company was born.

From original sketch to timeless design, the Detroit Watch Company celebrates the history of Detroit with each timepiece characterizing a time and a place in Detroit and honoring all that is enduring about the city.

Our vision to create a watch brand like no other, bringing together our passion for design, love of timepieces, and our esteem for the city of Détroit as founded by a Frenchman, Antoine de la Mothe, sieur de Cadillac.

Patrick Ayoub