From original sketch to final endorsement, the Detroit Watch Company timepieces originated in Detroit in the year 2013.  Our vision is simple—offer timeless design together with our high-quality Swiss mechanical movements.  Each timepiece is hand assembled, adjusted and tested in our Michigan USA studio.

Bringing together our passion for design, love of timepieces, and our esteem for the city of Détroit as founded by a Frenchman, Antoine de la Mothe, sieur de Cadillac.

Patrick & Amy Ayoub


We design every component of our watches upon selection of a specific movement and all components comprising the case, dial, hands, and crowns are original.  Sketches and technical drawings are sent directly for manufacturing to our components specialists.  Upon receipt of the necessary components for our collection, the automatic movements are cased entirely by us and all components are installed and tested by us.  This process provides us complete control of our quality and manufacturing.  Because of this, our collection will always be limited to a specific quantity each year. This also enables us to create limited quantities of exclusive timepieces in the future.



We chose mechanical movements for their intricacy and the knowledge of the watch collector identifying with a wonderful complicated small engine at work on his or her wrist.  Hundreds of small parts, gears, springs, etc. keep a watch functioning with a slight movement of the wrist to keep it continuously wound.  Similar to all automatic movements, the watch can also be wound manually.  The rotor is what keeps an automatic watch wound. The kinetic motion of the movement of the rotor, which contains a heavy metal weight around its outer edge, winds the mainspring.  The rotor may either be wound unilaterally or bilaterally depending upon the movement model and manufacture.  A specific amount of jewels are acquired for the hardened steel pivot of a movement’s rotating gear wheels depending upon the movement caliber.  These are lodged in synthetic rubies (polished stones with a hole) and lubricated with a very thin layer of special oil.  Swiss Eta and Sellita automatic movements are used in our collections. We also offer a limited custom built Eta Valjoux 7750 chronograph movement exclusive to us.