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Détroit, a city founded by a Frenchman, Antoine Laumet de la Mothe, Sieur de Cadillac, was established in 1701. Detroit Watch Company, a luxury timepiece brand founded in 2013 by Patrick and Amy Ayoub, honors l' héritage of Détroit with the debut of their historically inspired 1701 Pontchartrain® and M1-Woodward® collections.

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